We worked closely with Red Chip Poker for 4 years to grow and maintain their leading position in the poker training industry. I was brought on in 2016 to assist with a variety of marketing tasks. That role grew to working with them full-time as my only client, overseeing the majority of the company’s operations.
We got a lot done:
- Produced and marketed a very successful new subscription-based online course, increasing revenue substantially
- Managed projects across all departments with over a dozen team members, freelancers and collaborators
- Hosted and produced over 100 episodes of the Red Chip Poker Podcast, downloaded over one million times
- Worked with web developers on site security, maintenance, and improvements to UI/UX
- Automated email marketing, managed and optimized a large email list, wrote over 100 emails
- Designed infographics and PDFs for marketing funnels that boosted traffic and captured email addresses
- Produced and managed social media content across all channels
- Created a detailed style guide to make branding consistent across all channels and all design team members
- Established a customer service department with Groove, hired & trained staff, wrote dozens of canned replies
- Hosted and produced a dozen vlogs documenting my study of poker and trips to casinos to play
- Appeared on Live At The Bike, a popular web-based, livestreamed poker show
- Attended the World Series of Poker in Las Vegas four times, twice with official press credentials
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TECHNOLOGIES USED
