In 2009, we teamed up with rock band Dead Unicorn, who were selected to act as viral marketing “agents” for Ford’s pioneering social marketing campaign that drew over 6.5 million YouTube views and 3.3 million Twitter impressions. We were given a brand new Ford Fiesta to drive around the country, while documenting our adventures. We represented Ford in major market press interviews and appearances, and produced hours of videos chronicling monthly “missions” that were given to us by Ford.
We were flown to L.A. to train with professional race car drivers and unveil the new Ford Fiesta live, in-person, at the LA Auto Show. We were featured in multiple major publications and websites. It was truly a once-in-a-lifetime experience. Get a detailed recap and watch our videos via the link below!