Songhack helped artists “hack the music industry”. It was a consumer guide to over 100 digital products and services for musicians spearheaded by Now Remade owner Zac Shaw.
We received tens of thousands of monthly visitors looking for ways to make money with their music. We authored frequent and discussion-worthy blog posts, detailed infographics and videos explaining how musicians can use technology to make more money.
Songhack launched in 2014, and was ahead of our time in terms of getting the word out to musicians that their careers were now in their hands. We interviewed musicians who were themselves ahead of their times in finding new and novel ways to make money by livestreaming, crowdfunding and via patron-based services. We covered the latest news on new services launching for musicians, and new opportunities to generate revenue using online tools.
The site was built on a customized premium WordPress theme to produce a distinctive, media-rich website. We attended music conferences to drum up support, networked with service providers to ensure our information was accurate, and to set up affiliate marketing deals. We applied for and received special access to an online education trial produced by Harvard University on the subject of copyright, studying under professor Lawrence Lessig and other luminaries. We networked with Creative Commons to promote their efforts, and partnered with Artist’s House Music to launch one of the first online, comprehensive, video-based masterclasses on the music business, Band As Business.
We were responsible for every aspect of this site launch, from conception to execution.