Depuy Canal House

The Depuy Canal House was run by owner/chef John Novi in an historic building in High Falls, NY. Novi is one of the “original celebrity chefs” of the 70s and 80s, and is a household name in artful cuisine.

In early 2014, after a temporary seasonal closing stretched on for over a year, Depuy Canal House was struggling to reconnect with their customer base.

With a shoestring marketing budget and a Facebook-centric strategy, we were able to turn the whole business around in a matter of weeks. By applying social media best practices, generating high-quality post content, and strategically targeting local area residents, the Depuy Canal House page went from around 700 to over 1000 high-quality “likes” in less than a month. Engagement shot through the roof, with Novi’s loyal fanbase coming out of the woodwork to sing his praises with hundreds of comments, reviews and re-shares.

At the end of our campaigning, sold-out seatings and a 1000% increase in reservations proved our strategy was a great return on investment.


  • Songhack


  • Consulting
  • Social Media
  • Writing & Editing
  • Graphic Design
  • Website Maintenance


  • Facebook
  • Adobe Creative Suite