That’s Fucking Awesome

When people see our work, we want them to say “that’s fucking awesome!”

This project came together due to a number of factors. For one, we had been isolated in lockdown for months and wanted to see our friends and community. Two, were transitioning as a business from having one main client to having several clients again, and wanted to put the word out that we were accepting new clients again. Third, we really love pizza and wanted to celebrate the amazing pizza scene where we live in Kingston, NY.

So how do you reconnect with your friends and community while advertising your service and celebrating pizza? Easy. Produce a tongue-in-cheek lifestyle vlog drenched in sauce, cheese and crust… with a side order of incisive social commentary. The result:

Yeah, it really worked! At the time of this writing, nearly 9,000 local pizza freaks have enjoyed the video. We’re now minor local celebrities, and people recognize us all the time from this video. The popularity spurred us to do sequels like Every Coffee In Kingston and Every Brewery In Ulster County. And several folks noticed our work and reached out to do business with us. Pretty cool for a weekend of eating pizza.

We continue to use That’s Fucking Awesome to develop new ideas and experiment with content production and marketing strategies. At the time of this writing, we’re developing an audience on TikTok with over 10,000 followers, including a series of videos of us kicking a toy pooping turtle down a flight of stairs which garnered over 1 million views.


VISIT THAT’S FUCKING AWESOME

 

OUR ROLES

  • Literally Everything
  • Video Production, Direction, Scripting, Shooting & Editing
  • Voice Overs & Audio Editing
  • Website Production
  • Graphic Design
  • Social Media
  • Branding

 

TECHNOLOGIES USED

  • Adobe Creative Suite
  • iPhone 12